Aurora Collection | Gym+Coffee

The Aurora Collection signifies the beauty of the morning - the foundation of each day - and the opportunity that exists with the rise of every new dawn. This is the set that makes you feel like you can do anything, be anyone.

Sleek. Strong. Unstoppable.

Each set in the Aurora collection evokes aspiration, femininity, empowerment and invokes the goddess within every woman.

Each piece is designed with the strength and shine to stand alone like the sunrise, but with enough subtlety to form the neutral foundation for a brand new outfit, renewing and being guided by the personality of the wearer.

This is an elevated, styled aesthetic for all women. Aurora is your foundation - the backbone of strength for a thousand outfit combinations. Aurora adapts to you and becomes your own creation.

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Meet the talent behind the campaign. Three strong, sleek and unstoppable women bring all the personality, femininity and empowerment.

Dublin-based make-up artist and owner of Miss Cruz Makeup, Elaine Cruz is a force to be reckoned with and a sought-after artist and influencer. Armed with a toolkit of fun, strength & positivity and all about authenticity, being your true self and empowering others to do the same, Elaine knows that life is too important to take seriously.

Born in Zimbabwe, raised in South Africa and now spreading love, moves and grooves across Ireland, Lapree Lala is the owner of Galway-based dance school & community, Southside Moves and has cemented herself as a sought-after Afro Dance instructor and community advocate. Working with groups including the Irish Refugee Council and Ard Family Resource Centre, Lapree looks to connect deeper through dance, advocacy and education.

Chartered-accountant-turned-fashion-influencer, Emma McEvoy likens her approach to ‘having your best friend give you fashion advice, online’. Real and relatable, Emma has turned her eye for fashion into a burgeoning business and prides herself on offering authentic, accessible content as well as IRL workshops and wardrobe planning. Helping women feel good about themselves through fashion and beauty is Emma’s MO and she’s absolutely nailing it.

“I enjoy helping women feel confident… It’s all about you and at the end of the day if you believe you look good, then it will help you feel strong and empowered.”